Hope you all know MLM business by this time. If not will tell you in short that it is Multi-level Marketing business. The main theme is to promote their products at different levels to make a sale and thus it helps to improve their business.
So it is very important to make a sale to stay profitable in their MLM business. You should know how to make a sale online. It looks easy but doing that without bugging your family or friends is challenging.
Not only that some companies impose the rules of distribution, so it is recommended to read the agreement or the rules and make sure that you will not do anything against those rules of the MLM organization to avoid the legal issues associated with the rules or the agreement.
In this article we will see the simple ways to sell your MLM Product Online.
Simple Ways To Sell Your MLM Product Online
1. Identify your Ideal customer:
Most of the distributors try to sell the products to all the customers online but this is a mistake mostly done by all the distributors. First, you need to know your customers. You need to identify your ideal customers, instead of focusing on everyone.
Read more on Top 100 MLM Products
I will explain to you this with an example. Suppose you are a distributor of a weight loss product. You have to analyze by looking into some basic information as follows
1. Is the customer male or female
2. Whether single or married
3. What would be the age range
4. Their work details
5. If married, whether they have kids
6. What is their food diet
7. Where they hang out
8. What is actually haunting them
9. Where they stay
10. Whether they are really interested in your product
For example, collect the information as shown below
When you analyze as shown above in the example, it will be easy for you to identify your ideal customer and it will help you to be prepared to talk regarding your product and there is a high chance that you can make a sale online.
The next step is to know about two strategies that can be utilized to sell your products online.
#2. Strategy 1 - Advertise your products
The main strategy to sell your product is to advertise the products. Many distributors try to advertise their products through paid advertisements. They spend their money on these paid ads. Paid ads vary from different ranges like a banner ad, solo ad, pay per click, Facebook ads, etc are the different varieties of paid advertising.
With these paid ads you can expose or depict your company product to a huge number of customers or audience. This will promote your product worldwide. These ads will direct the customers to their distributor website or sales page which will make them purchase any of their products.
By using these ads, they speak about the advantages of the product in a simple and short way. They also focus on why their customers should consider their product and they provide a link so that it is easy for the customers to buy the product by simply going through one click of that link.
#3. Strategy 2 -Knowledge Based Marketing
We all know marketing plays a major role in selling any product. Here we should knowledge-based Marketing to increase the efficiency and productivity of your business by making more sale. The first thing you need to do is to focus on the advantages of your products and make the potential customers understand regarding the benefits.
For your better understanding will explain you with examples
Suppose you are a distributor of the weight loss products, you should gather knowledge about weight loss and need to create contents regarding them and provide the general tips to your customers.
If you are a distributor of beauty products, you should gather information about beauty tips and should create contents on how to look young and beautiful. The same thing can be followed for health care products by creating on how to stay healthy. This strategy needs to be followed to educate your customers and will definitely make you an expert in marketing.
As you have content knowledge about the product it will definitely attract more customers to buy your product.
#4. How To Implement These Strategies
You can choose any of the strategies to make a sale. After selecting the strategy, you can select the platform to implement these strategies. The most powerful platforms are discussed below. It is recommended to focus anyone in the beginning and later on, you can start exploring the other platforms.
As we all know that Facebook is a very large platform with billion users. This platform can be used for any type of business to promote your product. You can begin with this platform to set up a Facebook page or Group and then you can share the post related to your products. A huge number of customers will visit your page through this platform.
Read more on : Leveraging the power of social media in Network Marketing
You can start with a youtube channel and upload your video regarding your product to educate the customers. You can see that most of the customers will be interested in watching the video and you can maintain a good relationship with the potential customers.
Blogging will really assist you to directly reach your customers through your content. The potential customers will be interested to read your quality content. To attract the customers it is advisable to follow up with a list of potential customers i.e the customers those who are interested to buy the products. With this list you will be easily able to share the content and the tips to the set of people.
This will help the customers to know you and your product, automatically they start trusting you. Finally, there is an opportunity for a number of sales to happen.
Facebook messenger chatbot is recommended to build a list of potential customers.
Before getting into implementing the above tips Try a Free MLM Software Demo to understand the working.
The rule to be followed — 80/20
We will see what is this 80/20 Rule in educating your customers. When you try to educate them, 80% should be concentrated on how the customers will get benefited and you should offer that important to your potential customer. Only 20% is the product features or regarding the product.
Don’t hang behind the sale to happen. Just help the potential customers to get benefitted. In this way, you will be easily able to make a sale without having the feel of salesperson for them.
In this article, you will be able to find simple ways to sell your products online. In short, we can conclude that you need to identify potential customers. You can select any one strategy discussed and here you can also see how to implement these strategies to make a sale.